Establishing authority and generating sales with an industry-defining thought leadership campaign.
Virtual physio everywhere
10
PMI and OH customers
Our strategy of focusing on the advisor and HR media and sending them on an educational user journey generated 10 new corporate and PMI customers.
1
Feature in the flagship industry title
The Chartered Society of Physiotherapy is a key stakeholder for Ascenti and so being invited to submit a paper for their Innovations Database was a huge win. 2 years later, physios still join the business on the strength of that paper.
The challenge.
Ascenti is a leading national physiotherapy group. It was about to launch its new virtual physio platform when the pandemic forced the whole industry online. Ascenti wanted to differentiate its platform and win the attention and trust of PMI and OH commissioners.
The idea
We published the ‘largest ever study of virtual physiotherapy’ based on data from 27,000 patients and used it to prove its effectiveness compared to in-person treatment. We also shared learnings for the industry and predictions for the future of digital physio.
The Evergreen impact
20
Tier 1 media articles (output)
We generated high quality targeted media articles across health tech, insurance and business media, linking back to our report.
1
New relationship with the priority stakeholder (outtake)
We secured and fostered a relationship with the company’s number one priority stakeholder - the industry’s professional organisation. The publication we secured still attracts new employees today, an additional benefit.
10
New contracts secured (outcome)
We generated new customers across the Private Medical Insurance and Occupational Health space - giving more people access to effective virtual physio whenever and wherever they need it.
Sophie Harper, Chief Brand & Communications Officer, Ascenti
