Have you ever wondered why so many messages fall on deaf ears? Have you thought about why so many people ignore advice that would clearly improve their lives? We all do it. In both our personal and professional lives. Picture the person who has struggled with their physical health for years - but who doesn't act on the healthy lifestyle advice they are repeatedly given…
Read MoreHealthcare PR and communications agency, Evergreen PR, has retained the award for Healthcare and Pharma Campaign of the Year’ for the second year running at the prestigious PR Moment Awards.
Read MorePESO is an integrated communications framework that provides a simple way to view different forms of media that could be utilised for content dissemination. Its name is an acronym of Paid, Earned, Shared and Owned. As an integrated health communications agency, at Evergreen PR we have long utilised the PESO model as a way to identify the various media channel options that are open to us - and now it has been updated.
Read MoreEvergreen PR has been shortlisted for two UK health communications awards for outcomes-driving campaigns - best external communications campaign by the PM Society and best healthcare or pharma campaign by PR Moment.
Read MoreLast week, we secured our health client the above 12-minute+ segment on BBC One's flagship morning show 'BBC Breakfast' - a programme that was watched by around six million people (almost 10% of the UK population!). This followed another 9-minute item just a few weeks ago - that one on BBC One’s ‘Morning Live’ programme. How did we do it, you may ask?
Read MoreFour health communications methods that health tech and med tech companies can use to generate MQLs and SQLs and convert those into tangible revenue, based on our experience of helping multiple digital health and medical device businesses to do exactly that.
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