Generating sign-ups to an innovative new facility.
The Tinnitus Biobank
3,500
Sign-ups in 1 week
The campaign target was 1,000 sign-ups in 3 months. We hit that target by 3pm on launch day and reached 3,500 in just one week.
2
Funding meetings secured
We generated conversations with 2 funding organisations interesting in collaborating on the £4m facility. A feasibility study is now underway.
The challenge.
Tinnitus - the perception of noises in the ear/head - affects 7.1m people in the UK. It can have a major impact on mental health and more research is urgently needed. Tinnitus UK had developed a business case for a Tinnitus Biobank but it was missing two things to make it happen - people with tinnitus to share their data and funders to pay for it.
The idea
We captured attention with our new data, showing that 1 in 10 people with tinnitus experienced suicidal thoughts in last 12 months. Then we worked with academics and people with lived experience to shine a light on what a Tinnitus Biobank would mean to them and explain how one would work.
The Evergreen impact
172
Media articles (output)
We reached our audience with 172 media items, including BBC Breakfast, Radio 1, The Times and the Mail.
20,000
Visits to the landing page in one week (outtake)
We received an overwhelming response, with 20,000 people visiting the landing page, 19,000 watching the animation and 8.6m engaging with the hashtag.
6
Hours until we hit the 3 month goal (outcome)
We hit 1,000 sign-ups (the three month target) by 3pm on day 1 and by the end of the week we had 3,500. Not only that, but we also secured meetings with two funders to discuss partnering on the £4m facility. A feasibility study is now underway - providing real hope for future cures.
PR Week Healthcare and Pharma Awards 2023 - Judges Comments
