Generating public support and political action for more research for tinnitus funding.

The Tinnitus Manifesto

140,000

Petition signatures

There was a huge response to our petition calling for more funding for tinnitus research.

1

Working group set up by the Government

Following our campaign and post-paunch public affairs activity, the Department of Health and Social Care established an eight person working group, including our client’s Chief Executive, to discuss the issue of more funding for tinnitus research.

The challenge.

Tinnitus is a prevalent condition that can have a major impact on mental health. There is no cure and limited treatment options, yet tinnitus research was getting 40 times less funding than comparable conditions. We needed to put this injustice on the Government’s agenda and kickstart momentum for research to find cures.

The idea

We created a Tinnitus Manifesto by bringing together disparate stakeholders to create a shared vision for tinnitus research. Our report showed how tinnitus impacted mental health and shone a light on the funding injustice, activating MPs, journalists and the tinnitus community behind this important cause.

The Evergreen impact

22

Tier 1 media (output)

Blanket coverage in tier 1 media like The Times, ITV News and the Mail Online - helped generate 140,000 petition signatures.

1

Debate in the House of Lords (outtake)

We generated the first ever debate about tinnitus in the House of Lords and the first for years in Parliament.

1

Working group set up to discuss tinnitus (outcome)

After securing a commitment from the Health Secretary, we managed conversations that led to the Department of Health and Social Care setting up a working group to discuss research funding. This provides real hope for funding that could help find cures.

David Stockdale, Chief Executive, Tinnitus UK

“In just two months Evergreen have helped us to deliver the most successful campaign in our history, engaging 100,000+ people to sign our petition for more funding for tinnitus research, winning support from politicians and building new connections with health experts, including the country’s leading medical research organisation. The campaign went far beyond our expectations.”

Kerry Chase, Head of Communications, Tinnitus UK

“We are incredibly happy with the work of Evergreen PR. Over the last few months their campaigns have opened doors at the highest level of Government and with major research funders. Their health PR knowledge and experience of working within the political arena is excellent and complements our team perfectly. They are a very strategic agency and really focus on what actions will achieve the biggest impact. They’ve really delivered against our organisation’s objectives.”