Integrated recruitment campaign to drive more direct applications from optometrists.
Discover Domiciliary.
73%
Increase in clinician job applications
80%
Of new recruits cited our activity as a factor in them joining
The challenge.
An ageing population had led to increased demand for OutsideClinic’s services, yet they were struggling to recruit enough optometrists to fulfil it. A key reason was a lack of understanding of what domiciliary entails, as 90% of optometrists have only worked on the high street and domiciliary was not taught at university.
The idea
Demystify domiciliary optometry and bring to life what an interesting and rewarding career it is, with the launch of a new ‘Discover Domiciliary’ educational series as part of an integrated campaign that put real-life optometrists at the centre.
The Evergreen impact
57
Media articles (output)
We focused mostly on the optometry trade, significantly outperforming bigger competitors over this period.
1,000
Visitors to the careers website (outtake)
More than 10% of visitors to the website registered for the webinars.
73%
Increase in direct applications (outcome)
This reduced recruitment fees and enabled a workforce expansion - meaning more vulnerable people could access the domiciliary eye care they desperately needed.
Richard Gibson, Chief Executive, OutsideClinic
“Professional and strategic, Evergreen focus their effort on one thing - delivering the outcomes that the business cares about. On a personal level, I’ve found them enjoyable to work with and we are excited about what else we will achieve together going forward.”
Corinne Williams, HR Director, OutsideClinic
