MERTO Effectiveness services
Start achieving measurable business outcomes today
If you want to increase the certainty of your health communications activity achieving the business outcomes below, then our MERTO Effectiveness Services will provide the solution to your problems:
Achieve outcomes not just outputs
Generate revenue and change
Prove the value of your work
What we think
When PR and communications professionals skip the strategy and jump straight to activity, the impact of their work is usually limited at best. As the great Abraham Lincoln once said: "If I had just one hour to chop down a tree, I would spend the first 45 minutes sharpening my axe."
That’s what our MERTO Effectiveness Services are designed for. We get your axe razor sharp so that once activity is underway, we achieve your objectives in half the time.
Example outcomes
MERTO Effectiveness Services
MERTO Strategic Roadmap to Outcomes
Get the strategy right and everything else will follow. MERTO is our award-winning behaviour science and prioritisation framework for identifying the ‘Most Effective Route To Outcomes’. It ensures certainty of impact and eliminates wasted effort.
Get ‘decision-ready insights’ to enable you to make transformative changes to your approach
Identify priority audiences and understand how to activate them and manage blockers
Uncover the optimum messages to remove barriers to change
Adopt a fast funnel approach to move people quickly from awareness to action
Audience mapping and prioritisation
Too many PR and communications agencies think channel-first rather than audience-first, but measurable outcomes are only achieved when we inspire people to take action. Our ‘Audience Mapping and Prioritisation’ process is unique to Evergreen PR.
Identify all of the individuals and organisations that are - or could be - involved in the behaviour you are trying to drive
Outline their role in the behaviour and their level of Power and Interest over the behaviours you are trying to drive
Provide you with actionable insights on the individuals, organisations and experts you should prioritise and why
NARRATIVE & MESSAGING FRAMEWORKS
We’re the health storytellers. With 20 years of experience in the industry we understand the complexities, the language and the emotional and rational barriers and drivers that prevent or generate action. Our unique ‘Narrative Framework to Action’ allows us to:
Cut through the noise and win the attention of your priority audience, whether that’s commissioners, members of the public, government officials or clinicians
Drive priority audiences to take the action you want in order to achieve the objective
Build your authority as an expert source - enhancing the impact of future activity
The background to MERTO
Why the method works
MERTO is the world’s first ‘Conscious Prioritisation’ Framework for Achieving Business and Health Outcomes.
The six-step method enhances effectiveness and efficiency by identifying the priority focus at every stage of the planning process - ensuring that every action is laser focused on the target outcome.
The framework was developed after we identified a significant problem with the way that PR agencies typically tackle the challenge of achieving tangible outcomes.
The root of this problem is that too many PR agencies are activity-focused rather than outcomes-focused; they channel their energy into what we call “SOS…Sending Out Stuff”, rather than directly on the organisation’s priority goals. They are distracted by red herring metrics, causing a loss of focus on the business goal.
The result is lots of hard work but, often, not enough in terms of tangible impact.
MERTO incorporates behaviour science methods, prioritisation principles and a laser focus on outcomes to deliver tangible business and health outcomes. Over the last 12 months these have included:
Making the prospect of a Tinnitus Biobank real by driving 3,500 sign-ups in a week and securing several funding conversations
Getting veterans the healthcare they deserve by driving a 645% increase in sign-ups to the Veteran Friendly GP practice scheme
Persuading NHS Integrated Care Boards to introduce new technology so they can manage referrals to the NHS Diabetes Prevention Programme
Our MERTO report outlines the method in more detail and is packed full of case studies and testimonials from happy clients.
High impact MERTO-driven campaign case studies
The following campaigns were all designed using our MERTO Framework.
Tinnitus UK - Tinnitus Biobank
3,500 sign-ups in one week
Funding meetings secured with MRC
PR Week ‘Public Health Campaign of the Year’
Meddbase - Diabetes referrals at-Scale
NHS Integrated Care Board customers
100+ organic NHS leads
Proof of concept delivered in new market
Ascenti - Virtual physiotherapy launch
10 PMI and OH customers
Threefold SEO improvement
Major recruitment magnet
Learn more about MERTO
Book a MERTO Workshop
Our half-day workshops have helped health charities, NHS organisations and commercial organisations to identify where to focus effort to get the greatest returns.
Sign up to MERTO Uncovered
Our actionable 9-part newsletter series is designed to help you to use the principles of MERTO to deliver more impactful work.
Client MERTO testimonials
“The introduction of Evergreen PR’s MERTO Framework has allowed us to systematically identify our key stakeholder audiences, understand the way that they work and adapt our engagement approach to deliver the best results - the impact has been upticks in engagement and the delivery of positive organisational outcomes”
“MERTO has helped us to focus on what matters and to cut out those things that aren’t helping us to achieve our outcomes. The Evergreen team have been able to consume an impressive amount of detail to understand our business and the external landscape, encouraging us to invest our budget only in those things that will deliver real value. Our partnership has been really successful, driving large upticks in recruitment and supporting sales of Ascenti tech services like virtual physiotherapy and our Ascenti Reach app”
“The MERTO ensured that our activity had an excellent strategic foundation, prioritising the things that would make the biggest difference to our goals. We enjoyed the process, which prompted open dialogue and it gave us confidence that Evergreen PR understood our business and would be representing us excellently with journalists and other stakeholders - which they have! I would strongly recommend Evergreen.”
Other Evergreen PR health communications services
GROWTH-GENERATING HEALTH COMMUNICATIONS SERVICES
Our growth-generating PR, marketing and communications services can help you:
Ensure ‘Success on Arrival’ for new health products and services
Create communications and campaigns that generate MQLs and SQLs
Increase your health authority to drive future success
CHANGE-GENERATING HEALTH COMMUNICATIONS SERVICES
Our change-generating PR and Public Affairs services can help you create a healthier environment for your business and the people you help:
Drive forward a mission that people believe and invest in
Progress current thinking and become a ‘health authority’
Get your views heard at the very highest level
Want healthcare PR that drives tangible outcomes?
Our expert team of healthcare PR specialists are ready to help.