Evergreen wins 'Healthcare & Pharma Campaign of the Year' at PR Moment

Healthcare PR and communications agency, Evergreen PR, has retained the award for Healthcare and Pharma Campaign of the Year’ for the second year running at the prestigious PR Moment Awards.

The award was given for our ‘Getting Veterans the Care They Deserve’ campaign for the Royal College of General Practitioners.

The campaign, which was designed using our MERTO Framework, set a new monthly record for the number of GP practices getting ‘Veteran Friendly’ accredited – ensuring thousands of veterans will get access to the best care.

The integrated health campaign combined an emotive narrative, striking creative and helpful educational content to drive a significant increase in the number of health and care professionals visiting the College’s website to understand more about accreditation - ultimately delivering an 800% rise in the number of accreditations for the month compared to the benchmark from before Evergreen began supporting the programme.

The judges said: “Really impressive work at the start of the campaign to identify the correct audience and what would resonate with them.”

Commenting on the award, Leigh Greenwood, Founder and Managing Director at Evergreen PR, said: “As an agency that has built our offering around delivering measurable outcomes that allow excellent health organisations to improve people’s health, it’s really great to get recognition for our impact on such an important cause.

“This is yet more proof that our combination of a unique strategic framework and a passionate team is delivering real impact for the clients we work with. Our thanks to the Royal College of GPs for supporting our ideas and being such great partners.”