Using the results of a clinical trial to help generate leads for an innovative new medical device.
The NG tube solution
8
Inbound leads
The company received enquiries from hospitals and hospices.
30+
Outbound leads
The content from Nursing Times generated thousands of engagements - with 30+ relevant people declaring an interest in the comments.
The challenge
While NGPod had developed an innovative medical device to check for the correct placement of nasogastric tubes, the current process of using pH tests followed by X-rays had been deeply embedded in ther NHS over many years. A new clinical trial provided an opportunity to cut through.
The idea
We set the positive clinical trial results in the context of what has been a 20 year patient safety issue to demonstrate the urgent need for change. We helped people connect with the campaign on a human level by amplifying the role of the Nutrition Nurse who helped develop it, rolling our story out through the media.
The Evergreen impact
14
Media articles (output)
We reached our audience with articles in key titles, including Patient, Nursing Times and Medical Device Network.
1,400
Engagements with one social media post (outtake)
A post by Nursing Times on LinkedIn generated huge excitement with its readers - with 1,400 of shares, comments and engagements. Typical posts from the title generate around 10 engagements.
30+
Inbound and outbound leads (outcome)
The campaign generated 8 inbound leads and more than 20 outbound leads.
John Carrington, CEO, NGPod
“The team at Evergreen handled our campaign brilliantly and we have the tangible results to show for it.”
Marcus Ineson, Marketing Director, NGPod
