Getting thousands of healthcare professionals to access an important financial wellbeing resource.
Money Talk
4,000
Healthcare professionals accessed the resource
3
Healthcare professional associations have given the resource a permanent home on their website
The challenge.
With the cost of living crisis pushing more people into poverty, the Personalised Care Institute wanted to ensure that health and care professionals were equipped and confident to have financial wellbeing conversations with their patients.
The idea
We reframed how healthcare professionals saw health problems within the context of the cost of living crisis, persuading them to stop and think about whether their patient’s health issue could really be a money issue. We used data to open the conversation with media and stakeholders and drove people to a new resource, the ‘Money Talk Toolkit’.
The Evergreen impact
34
Media and stakeholder placements (output)
There were 34 articles and 27 backlinks, including national mainstream and healthcare professional media.
5
Priority stakeholder relationships strengthened (outtake)
A number of of the organisation’s priority stakeholders thanked the PCI for producing what they described as an important resource - showing how well-received the message was.
4,000
Health professionals accessed the resource (outcome)
In just one month, 4,000 healthcare professionals accessed the resource - supporting them to have better financial wellbeing conversations with their patients.
Andy Riley, Head of the Personalised Care Institute
