Getting GP practices to sign-up en masse for an important accreditation programme.
Veteran Friendly Practices
800%
Increase in practices getting accredited
We increased the number of sign-ups from 24.5 in a month to 220+.
150%
Increase in web traffic to the sign-up page
Not only did we drive a high volume of traffic, but they were quality visitors with a high desire to sign-up.
The challenge.
With GP practices struggling to cope with unprecedented demand, calls for them to sign-up to the ‘Veteran Friendly’ programme weren’t cutting through.
We brought to life the idea that you can’t identify a veteran or understand what they’re going through just by looking them with an integrated campaign combining striking split-face-visuals and data led media and stakeholder relations that put the experiences of people - veterans and GP practice staff - at the centre.
The Evergreen impact
45
Media and stakeholder articles (output)
Stories about the programme featured in a variety of healthcare media and on professional association websites and newsletters.
1,800
Visits to the landing page in one month (outtake)
We received an overwhelming response, generating a 150% increase in volume of traffic.
220+
GP sign-ups in a month (outcome)
We generated an 800% uptick in GP sign-ups against the benchmark! This means that more veterans will have access to improved healthcare support.
Dr Robin Simpson, Royal College of GPs Veteran Clinical Champion
