Putting the long overlooked issue of sleep firmly on the Government’s public health agenda.
Dreaming of Change
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Ministerial supporters
Within a week of campaign launch, both Penny Mordaunt and Andrea Leadsom had declared their support for the manifesto.
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Cross-party MP supporters at launch
We had MP supporters from all major parties.
The challenge.
While sleep can have a major impact on health, poor sleep is largely trivialised. The Sleep Charity had identified issues at every stage of the sleep support journey, from public health education to secondary care referrals, but they needed help in winning the attention of the Government.
The idea
We made the issue of sleep impossible to ignore and created an inspiring vision for the future with the publication of ‘Dreaming of change: a manifesto for sleep’. Our research revealed that there could be up to 14m undiagnosed insomnia conditions in the UK and proposed a clear set of policies as a solution. We brought the issue to life with real stories from people with lived experience, engaging with MPs and the media.
The Evergreen impact
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Tier 1 media articles (output)
The launch of the Manifesto was covered by The Lancet, BBC Breakfast ran a 12-minute item and it was also covered by ITV News, Five News, Radio 5Live and Mail Online.
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MPs and Ministers showed support for the Manifesto (outtake)
The campaign really resonated with politicians, and MPs from multiple parties publicly supported its launch.
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Health Ministers took the campaign forward (outcome)
The campaign was supported by two well known Ministers, who took the Manifesto to the Secretary of State for Health and Care. This provides a strong foundation for change that could result in big improvements to sleep disorder support services across the UK.
Lisa Artis, Deputy Chief Executive, The Sleep Charity
