Double win - including Best Healthcare Campaign - at the PR Moment Awards
We’re thrilled to have taken the top prize in two categories at the PR Moment Awards - with judges commending our success in delivering tangible action and outcomes.
We walked away with awards for the Best Healthcare Campaign and Best Low Budget Campaign for our ‘Sound of Science: A Tinnitus Biobank’ campaign with Tinnitus UK.
The campaign, which was designed using our MERTO Framework, drove 1,000 people to sign up for the Tinnitus Biobank in just six hours and secured a series of meetings with research funders. We used MERTO to identify the priority activity, driving 172 media articles and interviews through the use of new data, brought to life with real stories from people with tinnitus and researchers working to find cures. The campaign drove 20,000+ people to a website landing page, where they could access an animated explainer video and read a white paper report - 1 in 5 visitors signed up. You can see more here.
Here’s what the judges said:
Best Healthcare Campaign of the Year award judges: "Great to see objectives had a specific behaviour action rather than coverage - and clear to see that coming out in results too. Well done!"
Best Low Budget Campaign of the Year award judges: "The client certainly got value for money - great to see a campaign delivering on the desired outcomes. Demonstrating that basing PR activity on research and evidence really does pay off. Well done."
Commenting on the award, Leigh Greenwood, Managing Director at Evergreen PR, said: “We’re delighted by this latest double win and the brilliant comments from the judges, who recognised the tangible impact that our work delivered.
”We’ve now won 28 industry awards in our first 3.5 years of trading and the key to that success has been the ability of our specialist team to use our MERTO Framework to identify the most effective route to delivering the tangible outcomes that our clients require. Knowing that the work we do enables our clients to go on to improve the health of their communities, their patients and their customers is really rewarding.”
You can see the full list of winners here.
To find out Evergreen can help your organisation achieve outcomes, contact us today for a free consultation.