We’re in PR Week, Prolific North & Yorkshire Post

Last week, the launch of Evergreen PR featured in industry bible, PR Week, leading creative industries title, Prolific North and in the business section of our regional newspaper, the Yorkshire Post. Who says us PR agencies are bad at promoting ourselves?

All new consultancies want to be talked about in their industry titles. It boosts awareness, adds credibility and gives a good indication of how the agency proposition will be seen by potential clients.

In our case, every title had pulled out the following quote:

I’ve worked in-house at hugely effective health organisations that are true experts in their field and in multi-sector agencies, where staff work across several industries at once. This generalist approach prevents teams from ever gaining the deep knowledge needed to position their clients as leaders, which is why a highly focused specialist agency like ours is so much more likely to be successful for clients."

Leigh Greenwood, Founder of Evergreen PR

We think this is really important. Health organisations that want big business growth or to achieve significant cut-through with their messages need to be able to demonstrate their expertise clearly and in an engaging way. This is because in healthcare - whether you’re a medical, healthy lifestyle or professional membership organisation - expertise counts.

It’s often easy to spot a PR campaign that’s been done for a health brand by a generalist agency. It’s usually pretty lightweight, it tends to only achieve low-level cut-through on account of it not telling us anything new or having been targeted at the wrong publications/journalists/influencers and, while its subject matter might be vaguely relevant, I’m often left wondering what it really communicates about the brand whose name it came under.

Of course that’s not always the case! And when it is it’s rarely the fault of the account team. To be an expert in something you have to immerse yourself in it and that’s just not possible if you’re working across multiple industries and trying to build your knowledge base and contacts across a range of sectors at the same time. I certainly found it difficult!

At Evergreen PR, our collective of senior PR practitioners know the health correspondents at national and trade media titles, we know when the next set of official Government health stats are due and we’ve spent years reading scientific journals and working with health professionals, academics and statisticians on health-related subjects.

This foundational knowledge and understanding of the sector gives our clients a huge head-start when they work with us. We already know their industry - we just need to understand their place in it and the core business or organisation goals that our PR activity can contribute towards. And because we’re fluent in health we can have high-level conversations with their health experts in order to understand the minutiae of their proposition and build that into our ideas, messaging and communications.

As the press articles said, we’ve started brilliantly, with our first major campaign earning blanket tier 1 media coverage (broadcast, print and online), 18,000+ online petition signatures and a debate in the House of Lords - where our client was named and thanked. In fact, every organisation we’ve worked with so far has achieved tier 1 media coverage and we’ve also been consulting on positioning/ messaging, helping our clients to develop political and health professional relationships and providing social media and copywriting services - all with exceptional feedback.

If your health organisation would like some free expert advice from someone with years of specialist PR experience in the health sector, we’d love to hear from you! So get in touch via our contact page for a chat. We’re from Yorkshire too, so you know that we’ll be super-friendly.