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Royal College of GP's re-commissions Evergreen PR after 645%+ growth in accreditation
Specialist healthcare communications consultancy, Evergreen PR, has been re-commissioned by the Royal College of General Practitioners (RCGP) to support its Veteran Friendly Accreditation programme after the agency’s previous campaign led to a 645% increase in the number of practices signing up.
Evaluation should never be a bolt on service - here's why
This week I was amazed to learn that half of PR practitioners admit to presenting a metric that they don’t fully understand to their clients. I don’t know why I was surprised. It’s not that long ago that a PRCA Census revealed that one in four PR practitioners don’t do any measurement or evaluation and that our industry’s most popular metric is impressions.
Evergreen PR shortlisted for New Agency of the Year at CIPR and PR Moment Awards
Evergreen PR has been shortlisted for a series of awards by the CIPR, PRCA and PR Moment - including two New PR Consultancy of the Year Awards.
Third-party research shows our impact for clients makes us highly recommendable
At Evergreen PR we are driven by helping our clients to deliver breakthrough campaigns that improve people’s health while achieving important business or organisational objectives. To help us to get a true picture of how we are measuring up against our goals we commissioned an independent business consultancy, Onva, to approach our clients for an honest assessment of our performance and advice about where we can improve.
How we got the House of Lords to pay tribute to our client
If you are reading this then it might be because your PR agency hasn’t yet got the House of Lords to pay tribute to you in a debate. That’s understandable, it doesn’t happen every day.
We’re in PR Week, Prolific North & Yorkshire Post
Last week, the launch of Evergreen PR featured in industry bible, PR Week, leading creative industries title, Prolific North and in the business section of our regional newspaper, the Yorkshire Post. Who says us PR agencies are bad at promoting ourselves?