Digital health & privacy tech leader Pryv appoints Evergreen PR
We are delighted to have been appointed by Pryv, the Swiss-made personal data and privacy management software, to raise awareness of its trust-building privacy solutions within the digital health market.
Pryv.io is a solid foundation on which developers can build a solution so that new innovations can collect, store, share and rightfully use personal data. It specialises in digital health although, ultimately, the technology is industry agnostic.
The ready-to-use middleware - that’s software that acts as a bridge between operating systems and applications for the less technically minded - comes with must-have consent and auditing tools to keep innovations compliant with existing and forthcoming regulations.
The appointment of Evergreen PR comes as the digital health market is exploding with new innovations that all must adhere to a range of personal data collection and privacy regulations such as the GDPR, MDR and others. There is also evidence that concerns about data privacy are causing a lack of trust in health applications such as track and trace, which require widespread adoption to be successful.
Evergreen PR founder, Leigh Greenwood, said: “In order for applications to be successful in transforming people’s health they need to be used and that requires trust. The approach that companies and innovations take to data privacy is coming under increasing scrutiny and so we’re very happy to be working with an organisation that does such great work to help developers to ensure that their products meet privacy regulations and are ethically sound, which frees up their time to focus on making the innovation as effective as possible.”
Evelina Georgiva, co-founder and Chief Business Development Officer at Pryv, said: “We are delighted to be working with Evergreen PR on building awareness of our important solution to the issue of data privacy and consent. They come highly recommended and we’re looking forward to a long-term fruitful collaboration.”