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Evaluation should never be a bolt on service - here's why
This week I was amazed to learn that half of PR practitioners admit to presenting a metric that they don’t fully understand to their clients. I don’t know why I was surprised. It’s not that long ago that a PRCA Census revealed that one in four PR practitioners don’t do any measurement or evaluation and that our industry’s most popular metric is impressions.
Eight award nominations from the CIPR - including Consultancy of the Year
We are thrilled to have been nominated for eight awards at the CIPR Pride Awards for Yorkshire and Lincolnshire - including PR Consultancy of the Year.
Two golds and a silver at the PR Moment Awards
Evergreen PR has won ‘Best Healthcare Campaign’ and ‘Best Not-for-Profit Campaign’ of the Year for the North of the UK and a Silver award for New Agency of the Year.
Evergreen PR shortlisted for New Agency of the Year at CIPR and PR Moment Awards
Evergreen PR has been shortlisted for a series of awards by the CIPR, PRCA and PR Moment - including two New PR Consultancy of the Year Awards.
How a purpose-first approach wins in healthtech PR (blog for Vuelio)
As an expert in PR for healthtech innovators, Evergreen PR founder, Leigh Greenwood, was invited by the team at Vuelio to contribute a blog post advising brands in this space what their communications priorities should be. Here’s what he told them.
UK’s leading physio group appoints Evergreen PR to launch virtual service
In these uncertain times, we are delighted to have secured a contract to support Ascenti, the UK’s leading physio brand, to launch its pioneering virtual physio service.
How our creative Christmas campaign hit the national press
With the right creative angle - and a good understanding of the health science landscape - it’s possible to produce a great story on minimal outlay! And making a splash in the media for next-to-no budget is the perfect Christmas gift for any client and PR professional!