With coronavirus casting a long shadow across every aspect of our lives, it should come as no surprise that the media landscape is more challenging than it has ever been. So what’s the best way to cut-through the noise if you have a serious health message that you need to communicate quickly and effectively to your target audience?

In order to contribute to the community effort at this difficult time, we are offering free advice to businesses or organisations that want to ensure they are managing their coronavirus communications effectively.

Over the last week or so the potential scale of the coronavirus outbreak has unfolded before us like a slow motion car crash springing up to normal speed. So how should businesses be reacting to this rapid turn of events?

CIPR-powered publication, Influence, invited Evergreen PR founder, Leigh Greenwood, to pen an article on a big issue around health PR. His piece on social purpose and the duty health brands have to ‘do good’ in society was the top story in their e-newsletter.

Last week, Evergreen PR was lucky enough to host the CIPR Yorkshire and Lincolnshire ‘Learning from Leaders Roundtable’ event from our offices at Sheffield Technology Parks.