Blatchford appoints Evergreen PR to deliver global health PR programme
Strategic healthcare PR agency, Evergreen PR, has been appointed by global prosthetic and orthotic technology company, Blatchford, to deliver a 12-month PR programme to support its growth goals in the UK and the US.
Blatchford, which employs over 900 people and has headquarters around the globe, including Basingstoke (UK), Ohio (USA) and Frankfurt (Germany), is a leading multi-award-winning manufacturer of some of the world’s most advanced prosthetic and orthotic devices.
Founded in 1890, the company combines clinical expertise and pioneering innovation to create award-winning mobility solutions. In the UK, it has been the NHS’s supplier of choice since 1948 and has operated the Defence Medical Rehabilitation Centre for the Ministry of Defence since 2006, while its research and development work has resulted in exports growing at double the rate of the global prosthetics and orthotics market.
Evergreen PR will create global health PR campaigns that increase awareness of Blatchford among both patients and prosthetists, differentiate the company from competitors, and enhance its reputation as an expert in prosthetic technology in both regions.
As well as strategic planning and campaigns, the Evergreen team will support Blatchford with press office announcements, product launches and issues management.
Evergreen was selected without a competitive pitch based on its credentials and previous successes in creating award-winning campaigns on relevant issues such as diabetes and veteran healthcare, and for the business impact it was able to demonstrate it had delivered for med tech businesses and healthcare companies.
Leigh Greenwood, Evergreen PR Managing Director, will set the strategy for the account, while delivery will be led by Matt Thompson, Director.
Leigh said: “We’re really excited to be working with Blatchford to support its global growth ambitions and establish its unique perspective. This is a company that truly changes lives with its world-leading prosthetics technology and clinical expertise - and one that really cares about the patients that it serves.
“Our breakthrough campaign specialism has been carefully designed to enable us to maximise impact for the clients we work with. We can’t wait to start delivering value for Blatchford and its communities around the globe.”
Emma Marsh, Head of Global Marketing at Blatchford, said: “Evergreen PR’s strategic approach and proven track record in delivering impactful patient-focused health campaigns made them a natural appointment for us.
“We’re confident that working with them will help us to unlock exciting growth opportunities in two vital markets, allowing us to support even more patients with their prosthetic needs and make a real difference to their health and quality of life.”