Last week, Matt Hancock’s speech to the Royal College of Physicians was roundly summarised as calling for ‘a shift towards Zoom medicine.’ It was a pithy description, however, while his urging that “from now on all consultations should be teleconsultations,” was always going to grab the headlines, the seven-point speech provided a much broader sense of the direction the NHS is moving in.

We’re delighted to announce that our campaign to increase the level of funding for tinnitus research, developed with our client the British Tinnitus Association, has been shortlisted for a PRCA DARE Award.

We’re delighted to have been appointed by Swiss healthcare technology company, Vtuls, whose AI-driven remote healthcare platform is helping in the battle against Covid-19 and other serious health conditions. The appointment comes after we won a competitive pitch against 10 other agencies.

This post uses the WHO Strategic Communications Framework for effective health communications to assess the Government’s response to Covid-19 and establish what changes may be required. The framework also provides useful lessons for health communicators.

The coronavirus pandemic and the resulting lockdown measures are dramatically altering the healthcare landscape. Broadly speaking though, health businesses that existed before Covid-19 will fall into one of the following three categories…

A large number of sources have confirmed that media consumption has exploded during the Covid-19 lockdown, as people try to stay up-to-date with the latest developments and find some form of escapism. Here’s how PR professionals can take advantage, while also doing social good.

With coronavirus casting a long shadow across every aspect of our lives, it should come as no surprise that the media landscape is more challenging than it has ever been. So what’s the best way to cut-through the noise if you have a serious health message that you need to communicate quickly and effectively to your target audience?

In order to contribute to the community effort at this difficult time, we are offering free advice to businesses or organisations that want to ensure they are managing their coronavirus communications effectively.

Over the last week or so the potential scale of the coronavirus outbreak has unfolded before us like a slow motion car crash springing up to normal speed. So how should businesses be reacting to this rapid turn of events?

CIPR-powered publication, Influence, invited Evergreen PR founder, Leigh Greenwood, to pen an article on a big issue around health PR. His piece on social purpose and the duty health brands have to ‘do good’ in society was the top story in their e-newsletter.

Last week, Evergreen PR was lucky enough to host the CIPR Yorkshire and Lincolnshire ‘Learning from Leaders Roundtable’ event from our offices at Sheffield Technology Parks.