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The preventative healthcare opportunity and the role of outcomes-focused health PR
A recent report shows that investing in public health prevention can be 3-4 times more cost-effective than investing in treatment - highlighting the enormous value of public health campaigns and preventative products and services. The report outlines four gaps contributing to the missed opportunities and many of these could be tackled through effective healthcare PR strategies. Here we explain how.
Patients' perceptions of health and care creates media and campaign opportunities for health organisations
The latest Public Perceptions of Health and Social Care report from The Health Foundation and Ipsos MORI contains a number of findings that could be useful to healthcare PR, marketing and communications directors and to their CEOs.
Evergreen PR launches pioneering prioritisation services to help healthcare organisations achieve outcomes
Specialist healthcare PR agency, Evergreen PR, has launched a new service to help health organisations to more effectively and efficiently achieve their goals, after identifying an endemic industry-wide focus on activities and outputs over tangible impact.
LinkedIn’s ‘The CMO Scorecard’ shows how health organisations can achieve outcomes
The CMO Scorecard is an interesting concept that was recently published by the LinkedIn think tank, The B2B Institute. The Institute's outcomes-focused formula argues that 'Creative x Media = Outcomes' (CMO). Here, Evergreen PR’s MD, Leigh Greenwood Chart.PR, discusses how health organisations can apply it to achieve tangible outcomes.
The health tech opportunity with ICBs laid out in the NHS Business Plan 2023-24
The NHS is under enormous pressure right now and challenges loom large in the recently published NHS Business Plan 2023-24. However, there are two key themes running through the report that present real opportunities for health tech, med tech and clinical software companies to support the NHS
CIPR ‘Excellence’ award for delivering long term impact
Our success in achieving tangible outcomes that deliver long term impact has been recognised at the Chartered Institute of Public Relations (CIPR) ‘Excellence’ Awards, where we scooped the top prize for the UK’s ‘Best Long Term Campaign’.
Opinion: AI won’t solve the big comms problems
The world is awash with AI content. Some it by humans, some of it by AI, most of it exploring in some way how this rapidly accelerating technology might shape the future of communications.
Evergreen named Small Consultancy of the Year, plus other wins
We’re very happy to have been named Small Consultancy of the Year at the PRCA Dare Awards 2023 - along with picking up two awards for our work with the Royal College of General Practitioners!
Royal College of GP's re-commissions Evergreen PR after 645%+ growth in accreditation
Specialist healthcare communications consultancy, Evergreen PR, has been re-commissioned by the Royal College of General Practitioners (RCGP) to support its Veteran Friendly Accreditation programme after the agency’s previous campaign led to a 645% increase in the number of practices signing up.
Evaluation should never be a bolt on service - here's why
This week I was amazed to learn that half of PR practitioners admit to presenting a metric that they don’t fully understand to their clients. I don’t know why I was surprised. It’s not that long ago that a PRCA Census revealed that one in four PR practitioners don’t do any measurement or evaluation and that our industry’s most popular metric is impressions.
Double win - including Best Healthcare Campaign - at the PR Moment Awards
We’re thrilled to have taken the top prize in two categories at the PR Moment Awards - with judges commending our success in delivering tangible action and outcomes.
Another CIPR CPD cycle completed - why Evergreen invests in professional development
With the CIPR annual CPD deadline just passed, Evergreen PR Managing Director, Leigh Greenwood, reflects on his CPD journey.