New Year’s Resolutions are part of what academics call “The Fresh Start Effect” - namely the beginning of a new time period that enables individuals to reflect on past imperfections, take a big picture view and set targets for aspirational behaviours for the year ahead. Find out how you can use this ‘temporal landmark’ to brief your healthcare PR agency to help you to achieve your priority business outcomes.

The Sleep Charity has appointed specialist healthcare PR and communications consultancy, Evergreen PR, to deliver a PR and public affairs campaign that puts sleep issues on the Government’s health agenda.

This week, many global business leaders who were invited to the government’s investment summit also made space to meet Sir Kier Starmer as they ready their companies for a potential change in political power next year. So how should healthcare leaders and entrepreneurs adapt their business strategies to give their organisation the best chance of being successful under a Labour government? And how can healthcare PR help?

“Activity without meaningful outcomes is irrelevant,” says AMEC, the International Association for Measurement and Evaluation of Communication. So, how can healthcare PR and communications activities be designed to achieve business and health outcomes and how can their level of impact be measured?

A recent report shows that investing in public health prevention can be 3-4 times more cost-effective than investing in treatment - highlighting the enormous value of public health campaigns and preventative products and services. The report outlines four gaps contributing to the missed opportunities and many of these could be tackled through effective healthcare PR strategies. Here we explain how.

The latest Public Perceptions of Health and Social Care report from The Health Foundation and Ipsos MORI contains a number of findings that could be useful to healthcare PR, marketing and communications directors and to their CEOs.

The CMO Scorecard is an interesting concept that was recently published by the LinkedIn think tank, The B2B Institute. The Institute's outcomes-focused formula argues that 'Creative x Media = Outcomes' (CMO). Here, Evergreen PR’s MD, Leigh Greenwood Chart.PR, discusses how health organisations can apply it to achieve tangible outcomes.

The NHS is under enormous pressure right now and challenges loom large in the recently published NHS Business Plan 2023-24. However, there are two key themes running through the report that present real opportunities for health tech, med tech and clinical software companies to support the NHS

Our success in achieving tangible outcomes that deliver long term impact has been recognised at the Chartered Institute of Public Relations (CIPR) ‘Excellence’ Awards, where we scooped the top prize for the UK’s ‘Best Long Term Campaign’.