PESO is an integrated communications framework that provides a simple way to view different forms of media that could be utilised for content dissemination. Its name is an acronym of Paid, Earned, Shared and Owned. As an integrated health communications agency, at Evergreen PR we have long utilised the PESO model as a way to identify the various media channel options that are open to us - and now it has been updated.

Evergreen PR has been shortlisted for two UK health communications awards for outcomes-driving campaigns - best external communications campaign by the PM Society and best healthcare or pharma campaign by PR Moment.

Last week, we secured our health client the above 12-minute+ segment on BBC One's flagship morning show 'BBC Breakfast' - a programme that was watched by around six million people (almost 10% of the UK population!). This followed another 9-minute item just a few weeks ago - that one on BBC One’s ‘Morning Live’ programme. How did we do it, you may ask?

In this post, we outline the three priority questions that private healthcare companies must answer in order to help patients to overcome barriers to accessing their services and get the help they need now.

The results of the latest Evergreen PR Client Feedback Survey are in and we’re delighted to have again received a ‘world class’ Net Promoter Score (NPS) of +71 - with clients highlighting our team’s extensive knowledge and professionalism, and the impact of our work.

New Year’s Resolutions are part of what academics call “The Fresh Start Effect” - namely the beginning of a new time period that enables individuals to reflect on past imperfections, take a big picture view and set targets for aspirational behaviours for the year ahead. Find out how you can use this ‘temporal landmark’ to brief your healthcare PR agency to help you to achieve your priority business outcomes.

The Sleep Charity has appointed specialist healthcare PR and communications consultancy, Evergreen PR, to deliver a PR and public affairs campaign that puts sleep issues on the Government’s health agenda.

This week, many global business leaders who were invited to the government’s investment summit also made space to meet Sir Kier Starmer as they ready their companies for a potential change in political power next year. So how should healthcare leaders and entrepreneurs adapt their business strategies to give their organisation the best chance of being successful under a Labour government? And how can healthcare PR help?

“Activity without meaningful outcomes is irrelevant,” says AMEC, the International Association for Measurement and Evaluation of Communication. So, how can healthcare PR and communications activities be designed to achieve business and health outcomes and how can their level of impact be measured?

A recent report shows that investing in public health prevention can be 3-4 times more cost-effective than investing in treatment - highlighting the enormous value of public health campaigns and preventative products and services. The report outlines four gaps contributing to the missed opportunities and many of these could be tackled through effective healthcare PR strategies. Here we explain how.