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The health tech opportunity with ICBs laid out in the NHS Business Plan 2023-24
The NHS is under enormous pressure right now and challenges loom large in the recently published NHS Business Plan 2023-24. However, there are two key themes running through the report that present real opportunities for health tech, med tech and clinical software companies to support the NHS
CIPR ‘Excellence’ award for delivering long term impact
Our success in achieving tangible outcomes that deliver long term impact has been recognised at the Chartered Institute of Public Relations (CIPR) ‘Excellence’ Awards, where we scooped the top prize for the UK’s ‘Best Long Term Campaign’.
Opinion: AI won’t solve the big comms problems
The world is awash with AI content. Some it by humans, some of it by AI, most of it exploring in some way how this rapidly accelerating technology might shape the future of communications.
Evergreen named Small Consultancy of the Year, plus other wins
We’re very happy to have been named Small Consultancy of the Year at the PRCA Dare Awards 2023 - along with picking up two awards for our work with the Royal College of General Practitioners!
Royal College of GP's re-commissions Evergreen PR after 645%+ growth in accreditation
Specialist healthcare communications consultancy, Evergreen PR, has been re-commissioned by the Royal College of General Practitioners (RCGP) to support its Veteran Friendly Accreditation programme after the agency’s previous campaign led to a 645% increase in the number of practices signing up.
Evaluation should never be a bolt on service - here's why
This week I was amazed to learn that half of PR practitioners admit to presenting a metric that they don’t fully understand to their clients. I don’t know why I was surprised. It’s not that long ago that a PRCA Census revealed that one in four PR practitioners don’t do any measurement or evaluation and that our industry’s most popular metric is impressions.
Double win - including Best Healthcare Campaign - at the PR Moment Awards
We’re thrilled to have taken the top prize in two categories at the PR Moment Awards - with judges commending our success in delivering tangible action and outcomes.
Another CIPR CPD cycle completed - why Evergreen invests in professional development
With the CIPR annual CPD deadline just passed, Evergreen PR Managing Director, Leigh Greenwood, reflects on his CPD journey.
The ‘budget for growth’ represents opportunities in healthcare
For the healthcare sector, the opportunities unlocked by the Spring Budget announcement appear to be based around the ability to support the economy in one of two areas: keeping the workforce healthy and driving healthcare innovation.
Shortlisted at PR Week Healthcare and PR Moment Awards
We are thrilled to have been shortlisted for a total of six awards across the national PR Week Healthcare and Pharma Awards and the PR Moment Awards for the North.
Evergreen wins PR Consultancy of the Year - plus seven other awards
Team Evergreen is celebrating again today after picking up an amazing EIGHT awards at last night’s CIPR PRide Awards - including the much-coveted PR Consultancy of the Year trophy.