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Healthcare PR secrets: how to engage with healthcare professional media
Leigh Greenwood Leigh Greenwood

Healthcare PR secrets: how to engage with healthcare professional media

As a healthcare PR agency that specialises in breakthrough campaigns that make health happen, we’re frequently asked by clients and prospects how they can cut through the noise and reach healthcare professionals with their messages. There are around 200 healthcare professional-facing media titles in the UK and a further 200+ healthcare business titles. Each title has a slightly different focus and, therefore, requires a slightly different approach to maximise impact, but tthey undoubtedly represent a great opportunity for organisations that wish to reach healthcare professionals with their messages.

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How healthcare companies can use surveys to make headlines
Leigh Greenwood Leigh Greenwood

How healthcare companies can use surveys to make headlines

Proprietary data - information that is created and owned by your organisation - can be incredibly valuable.

The right data can power evidence-based breakthrough campaigns that cut through the noise and change perceptions and behaviours. When the resulting healthcare PR campaign is built carefully around a health organisation’s core purpose, it can also add real substance to its positioning.

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How we got the Government to finally wake up to the Sleep Crisis
Leigh Greenwood Leigh Greenwood

How we got the Government to finally wake up to the Sleep Crisis

It’s rare for sleep to top anyone’s political priority list. But imagine taking an overlooked issue, dismissed by many as trivial, and not only making the Government acknowledge its seriousness but commit publicly to taking action. That’s exactly what we managed to achieve with our campaign for The Sleep Charity, ‘Dreaming of Change: A Manifesto for Sleep’ - recently crowned Healthcare and Pharma Campaign of the Year at the prestigious PRmoment Awards 2025.

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Barcelona Principles 4.0: Understanding latest best practice in communications measurement and evaluation
Leigh Greenwood Leigh Greenwood

Barcelona Principles 4.0: Understanding latest best practice in communications measurement and evaluation

As a CIPR Chartered PR professional, I always look to understand and follow industry best practice. When it comes to the measurement and evaluation of communications, there is no better reference point than AMEC’S ‘Barcelona Principles’. I’ve followed the principles since they were first published in 2010, so, when the latest iteration - the Barcelona Principles V4.0 - arrived, I was eager to see what has changed.

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New academic research points to the power of long-term breakthrough health campaigns
Leigh Greenwood Leigh Greenwood

New academic research points to the power of long-term breakthrough health campaigns

New research by Kings College London has found that healthcare campaigns that focus on long-term engagement can be effective in changing behaviour and in achieving enhanced credibility for partner organisations. Having won one CIPR Excellence award for Best Long-Term Campaign and being currently shortlisted for another, we know a thing or two about long-term impact. Our MD, Leigh Greenwood, talks through how we develop campaigns that achieve both an immediate impact and long-term value.

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“Problem solvers who are healthcare PR experts,” - clients share feedback on Evergreen PR
Leigh Greenwood Leigh Greenwood

“Problem solvers who are healthcare PR experts,” - clients share feedback on Evergreen PR

As the healthcare PR agency that aims to ‘make health happen’, at Evergreen PR we’re always looking to improve our work so we can increase our impact for clients and the people they serve. The latest analysis, from Onva, concluded that 90% of Evergreen PR clients see our healthcare PR agency as “experts that are indispensable to them.”

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